In the fascinating world of internet, he who ranks highest on search engine results pages (SERPs) is the one most likely to be seen by the vast majority of internet searchers. Whereas even pages with good content will only go so far without the right exposure. In fact, academic research indicates that most internet searchers generally stop their search after the first page of results, with more than half the searches ending after the first three results (1). Therefore, in order for your content to be seen, you should strive to have your website appear on the first page of results.
There are various factors that go into increasing your website’s ranking on SERPs including Domain Authority, Page Authority, and PageRank.
What is Domain Authority?
Domain Authority measures the strength of a domain name or website, using various metric factors. This score is based on a scale of 0-100 and is calculated by combining factors such as the number of total links, link root domains, MozRank, and MozTrust etc.
Because it incorporates at least 40 different calculations, Domain Authority is generally only used when comparing one site to another as opposed to tracking the power of a website over time.
Domain Authority utilizes machine learning against Google’s algorithms to get a general idea of how search engine results will perform.
Domain Authority scores are influenced by various factors, therefore, the best way to improve your DA score is to improve your SEO practices, with a strong focus on building more well-linked pages into your website.
How Can I Find My Domain Authority Score?
There are various online resources to test the authority of your Domain, such as Moz Open Site Explorer, which allows you to type in your Domain or sub-domain address, and it will reveal your current domain score. You could also use the MozBar extension, a free extension that allows you to check your page authority, using the Chrome or Firefox browser.
What is Page Authority?
Page Authority predicts how well a specific page is likely to rank on search engines. This 100-point score is calculated using data from several sources such as MozTrust, MozRank, and link counts, etc.
Like Domain Authority, Page Authority relies on machine learning to predict how algorithms will correlate with rankings, against thousands of search results to determine the best algorithm.
The best way to influence your Page Authority score is to improve your SEO practices, and focus on building strong backlinks to that specific page of your website from authority websites within your niche.
How Can I Find My Page Authority Score?
You can also test your Page Authority, utilizing online checkers such as the Moz Open Site Explorer or the MozBar Chrome of Firefox extension.
What is Page Rank?
PageRank is analysis used by Google to determine the importance of a page. Each webpage is ranked by Google, using a scale from 0-10.
PageRank is sort of like a vote; therefore, each time a page links to another page, it is calculated as a vote. Some pages have higher PageRank than other pages. The higher the PageRank, the more voting power it contains and vice versa.
The number of pages a link has, also effects the weight of the page. For example, the more links a page has, the lower the voting power may be, because the high amount of links are most likely less discerning. Therefore, pages that are better authorities with better sources are most likely to rank higher than pages with various links.
How Can I Find My PageRank Score?
Although there are plenty of websites out there that will show you your PageRank, most SEO professionals choose to use the Google PageRank Toolbar for Chrome or Firefox. It’s an easy way to see your own PageRank, as well as your competitors. The tool also allows you to see other important information such as the title, description, and header tags on that specific page.
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