Beginners’ Introduction to SEO and Digital Marketing

One of the most worthwhile skills you can learn to make money in digital marketing is Search Engine Optimization (SEO). You can bring your website to the top of the search results and bring thousands of visitors right to you, for free. Many web entrepreneurs have become rich from carefully executed SEO practices. There are very large companies that pay thousands of dollars every month just for SEO services.

So, just what is SEO? Search Engine Optimization makes your website seem as relevant as possible to search engines such as Yahoo, Bing, and of course, Google. Google and other search engines use very complicated algorithms to help them retrieve the best, most helpful results for their users. The most authentic search results will rank higher.

How do search engine rankings work?

There are several ways in which a search engine determines how to order web results in a given web search. Search engines are always trying to bring the most valuable results to the consumer and will look for trusted, informative websites that are well designed.

The first factor that determines how high your site appears in the search results is still the keyword. Make sure that the keywords that customers will most likely use to search for your products or services are in the page’s URL, the title, Meta tags, section titles, links, and images.

Another significant factor is how many times other websites link to yours. If your site is being linked to by thousands of other websites, the search engines will find your site to be “popular” and the best result for the valued keyword. Naturally, websites with more inbound links from authoritative sources will be ranked higher. If your site has authentic information and is the most relevant source of content for the keywords used, more people will link to your site from their own digital properties.

Choose quality over quantity!

The quality of your links is a bit more important than the number of links. If a very notable site, such as the New York Times, were to link to your website, your site will also appear to be an authority on the subject and it will rank up higher in the search results. However, if your site is linked by spam sites, your website will be considered less valuable for the search engine.

Search engine optimization is very complicated and nobody really knows how to be ranked the highest in search engines except the search engines themselves. There is much to learn about the subject, and while some SEO techniques are tried and true, others may have declining or even negative impact over time. Reaching the top rankings in a search engine does not happen overnight by design – newcomers are expected to “pay their dues.” Count on the process to take many months, but if you are patient and work at it, you can make it. Here’s to your first inspiration for using SEO to help you build a profitable digital presence!

2018-06-01T11:46:27+00:00

About the Author:

How did a musician become a techie? Not everyone gets started in a classroom. I practiced my SEO skills in the shadows of the Rockies, on the shores of the Caribbean, and . . . in the back of a sweet van "down by the river." Later, I worked with PBS and earned a Master's from a prestigious business school in Europe - but that's just for show, right?