The answer to this question is: it depends. Pricing for a web site can vary from a few hundred dollars to a few thousand. The secret is knowing what you want your web page to do for your business and finding designers who will help you accomplish those goals.
A web site costs too much if it’s:
- Not user friendly – Your customers won’t hang around trying to figure out how to search for what they need. The design and content need to be clear, concise, and easy to navigate.
- Too slow – If the design is filled with too many gadgets and graphics it will load slowly and transition from page to page even slower. Not everyone has the latest computer and the fastest internet access.
- Difficult to add your own content – After the page is set up, you need to be able to add your own articles or have a blog where you can keep your customers up to date about future offerings of your company. You don’t want to have to go back to a designer every time you add content.
- Cluttered and messy looking – You’ve seen these kinds of pages. They’re filled with so many ads and flashy graphics that you’re not even sure what the page is about. You don’t want anything on your page that distracts from your message.
- Not appropriate for your target audience – A page designed to sell video games to teenagers shouldn’t look similar to a web site that sells investment products to senior citizens. If you sell Harleys, it should look different than a company’s who sells baby equipment for new parents. Make sure your design company spends some time understanding not only what your company does, but who you want to reach with your web presence.
- Impossible for your potential customers to find – Be sure you’re working with a company who understand search engine optimization so potential customers can find your page.
- Unable to build your mailing list – One of main reasons companies build websites is to collect names and email addresses of potential customers. If they don’t buy from you on their first visit, they might buy from you in the future when you send them notice of a special offer. There are many ways to encourage visitors to leave their information. Offer them a free e-book or newsletter. Offer to keep them informed of any upcoming sales.
- Not guaranteed – A good design company will stand behind their product and offer to correct any problems you have with your final site.
- Can’t take online orders – If your company’s goal is to process orders through your site 24/7 then make sure your web design offers an online payment processor.
A good web design requires graphic design and technical expertise. You should hire a company that’s experienced in both.
Read testimonials from former clients. See how satisfied they are with their web pages and the service they received.
Compare apples to apples when you get quotes. A low-ball quote could mean that an important function is being skipped. Make sure everything you need is included. You want to feel confident that the final result is a web page that brings you the results you need.
There was a time, not so long ago, that when someone wanted to find out about a business they went to the yellow pages. Or maybe they’d hear about a business on a television commercial. Then they’d ask their friends if they knew anything about the company. But the world is changing quickly.
The first place most people start their search for a business or product is on the internet. Online marketing is the marketing of today.
On a company’s webpage people look for:
- Services or products offered that can solve their problems
- Prices and how they compete with other sites
- FAQ’s about the company and their services
- Testimonials from past customers
- Contact information
- Where to get more information
Future customers also look on social media sites. They might send a note on their Facebook page that says: “I’m looking for a car mechanic in Fernandina Beach, Florida. Anyone know a good one?” They’ll also click on ads they see on social media sites and join fan pages of companies they like.
Facebook, MySpace, Twitter, and other social media sites opened a whole new world of online advertising opportunities. They collect a wealth of information on members concerning their like and dislikes. That means when you advertise on these sites you can target a very specific audience.
How does this information help your company?
Understanding the power of online marketing can save your company a ton of money in wasted advertising. Should you blow your budget on local print ads that reach a few thousand people? Or spend your money on web exposure that markets your company to millions of people all over the world. You choose who you target by how you optimize and market your page. World-wide or local, the choice is up to you.
If you sell digital information your product can be sold automatically 24 hours a day, 7 days a week. Orders for physical products can be taken night or day and shipped by your fulfillment person the next day. You can get up one morning and discover you’ve made sales while you were sleeping. You’re no longer tied to only taking orders during “office hours.” Your page markets your business night and day.
When your webpage isn’t optimized correctly or marketed correctly you’ll find yourself with a lonely site that gets few visitors. Good optimization will make your online marketing more effective.
If your site doesn’t have a strong appeal to your visitors and hold them long enough to make a decision to buy, then your site won’t bring in additional business. You need a clear call-to-action that tells customers exactly what they need to do and walks them through it step by step.
If you know you’re site isn’t performing as well as you’d like, it’s time to consult a professional web company and let them explain how they can help you. This investment in your business will pay off in additional profits for years to come.
If your website isn’t as effective as you’d like, maybe it’s time for a makeover. A tired-looking, static site is not an effective marketing tool.
Here are the top reasons to redesign your website:
Your design looks outdated. You may have set up a webpage several years ago that was on the cutting edge of technology. But the internet world changes quickly. Make sure that your site stays current with the fast pace of technology.
Your site hasn’t evolved with your business growth. You set up your webpage when your business started, but now you’ve grown and expanded. Be sure your webpage evolves with your business. If you’ve upgraded your products or services, then keep your site current with all the changes.
It’s not user-friendly. If your site is hard to navigate visitors will click away. Internet searchers are not patient people. They won’t waste their time with a poorly-planned site.
It’s not getting traffic. You need to rethink your SEO if you’re not getting enough visitors. Effective keyword marketing can make a lonely site popular. If you don’t understand search engine optimization, consider consulting a professional.
It doesn’t connect with your visitors. Does your site look like there’s a real person connected with it, or a faceless company? Do you clearly explain to visitors how you can help them and how they’ll benefit from your products and services?
It doesn’t work properly. Do you have outdated links? Does it load too slowly? How does it look in various browsers? Have you checked all the popular browsers or just the one you use? Does your order processing system work correctly?
It’s boring. Let your website have personality. Write with a personal voice that relates to your target audience. A technical site will obviously need to be written in a different style than a guitar webpage or comic book web store. Show some excitement about your products.
It gets traffic but doesn’t make any sales. If you’re not getting any sales then there could be several problems with your site. Do you explain how your products benefit your potential customers or do you talk about features only? Does your site have a clear call-to-action? Can visitors easily figure out how to place an order? Is there a buy button or similar way to make a purchase?
It doesn’t build your list. Your page should have an easy way for visitors to join your mailing list. Have them sign up to receive your newsletter or a free e-book.
Keep your site current, workable, and readable. SEO techniques are constantly changing, so market your site armed with current strategies.
If your site has any of the above problems, then it’s time to consider getting it redesigned. A good web design company can give you a quote and explain the process to you. Don’t let one of your most effective marketing tools become obsolete.
When it comes to things like how much a website costs, there’s no such thing as a menu that you can look at and pick from. Just as with any other outsourced talent, the pricing is going to be a case-by-case basis, based on the going rate of the designer and what kind of website it is that you are looking for. While there are many other factors to launching a website aside from the design, for the sake of this article, we will stick to design fees topics.
Now that you know that website design fees vary, this is when you need to ask yourself a few questions. The three major questions that we will tackle are:
- What do you need the website for?
- What is it you need in your website?
- How much time are you giving the designer to work on your site?
To give it to you straight, the initial industry standard begins at around $2000. That’s just the beginning of the site; the more complicated the website gets, the more you’re going to need to pay. For a big corporation, this price is nothing compared to the advantages they will get to properly branding their product. For an individual, on the other hand, this is quite steep. If you’re only putting up a personal website that will not garner you any income, it might be best for you to keep it to a minimum, unless you’re willing to dish out the cash.
What is it that you need in your website?
Now that you know the $2000 base web design costs, you need to figure out how many features you would like to add to the site. Don’t expect to pay that same amount if you want complicated Java and Multimedia add-ons to your site. But then again, adding something different to your site will make you stand out. Weigh the pros and the cons before making that decision.
How much time are you giving the designer to work on your website?
Good web design is an art; and in an ideal world, art is never rushed. But the reality is that we all have to deal with deadlines. Rush work is hard, especially if you’re expecting something that is top-of-the-line. If you need something right away, be prepared to pay as much as double the initial cost. The best way to avoid something rushed is to plan to give them ample time to work on the designs.
But of course, there are still cases where a website designer may take advantage of you, especially if you are not experienced in hiring one. Make sure that you see a working example of their work before you decide whether you want to hire them or not. Your relationship with the web designer should be a two-way street: you give them what they deserve, and they should give you exactly what you pay for. It’s that simple.
You know your friends have done it. You’ve thought about doing it, but you weren’t sure how it would benefit your company. But now is the time to build a great website for your Pompano Beach business.
Here are few a things an effective website will do for your business.
- Broadens your potential customer base to the entire online world. You’re not limited to local people picking up a phone book (who uses the Yellow Pages anymore?) or reading your print ads in the newspaper. Anyone with internet access becomes a potential customer or referral source.
- Answers questions and explains the benefits of your business 24/7. Your potential customers don’t have to wait until office hours to call you. They don’t have to wait for a return call if you’re on another line. By searching your website they can find out exactly what you’re offering to do for them, read your company’s mission statement, see your answers to the FAQ section, and find out where to email or call you for more information.
- Makes you an expert. People go online to find out information from someone who knows what they’re talking about. You can be that expert if you provide current, helpful information. It increases your credibility.
- Creates an interactive environment for your customers. Your site can have a place for comments or questions or even a survey asking what your customers would like to see added to your page or to your product line.
- Keeps your information current. A website isn’t like spending thousands of dollars to print full-color brochures that are obsolete before you finish distributing them. Websites can be set up with reasonable fees and expanded when needed. You an update content whenever you choose.
- Sells your services night and day. Your page can be set up to directly process orders online. You get up in the morning to find out you made sales while you were sleeping.
- Explains your services in as much detail as your potential customer wants – or as little. Some people want to skim web pages and read headlines or lists. Other people want all the details. A good webpage is set up to make both happy.
- Shows you understand technology. A well-designed webpage brings your company up to speed with other companies. It shows you’re not afraid to use technology to improve your level of customer service.
- Increases awareness of your business to people who normally wouldn’t seek you out. People might not scan the phone book, but they do scan the web. And if your webpage is set up properly and optimized with the right content, you can pull in customers who weren’t even aware they needed your service until your webpage explains to them why they do!
- Test new products and advertisements quickly. Instead of sending out an expensive direct mail package to a few thousand people, and then waiting to find out the results, you can test new products and marketing ideas on the web cheaply and quickly. If it doesn’t work, you can easily tweak the ads and try again.
Web Design Pompano Beach
A good web design company like Sun Digital Marketing will provide you a detailed proposal explaining exactly how much to build and maintain an effective website will cost your company.