There was a time, not so long ago, that when someone wanted to find out about a business they went to the yellow pages. Or maybe they’d hear about a business on a television commercial. Then they’d ask their friends if they knew anything about the company. But the world is changing quickly.
The first place most people start their search for a business or product is on the internet. Online marketing is the marketing of today.
On a company’s webpage people look for:
- Services or products offered that can solve their problems
- Prices and how they compete with other sites
- FAQ’s about the company and their services
- Testimonials from past customers
- Contact information
- Where to get more information
Future customers also look on social media sites. They might send a note on their Facebook page that says: “I’m looking for a car mechanic in Fernandina Beach, Florida. Anyone know a good one?” They’ll also click on ads they see on social media sites and join fan pages of companies they like.
Facebook, MySpace, Twitter, and other social media sites opened a whole new world of online advertising opportunities. They collect a wealth of information on members concerning their like and dislikes. That means when you advertise on these sites you can target a very specific audience.
How does this information help your company?
Understanding the power of online marketing can save your company a ton of money in wasted advertising. Should you blow your budget on local print ads that reach a few thousand people? Or spend your money on web exposure that markets your company to millions of people all over the world. You choose who you target by how you optimize and market your page. World-wide or local, the choice is up to you.
If you sell digital information your product can be sold automatically 24 hours a day, 7 days a week. Orders for physical products can be taken night or day and shipped by your fulfillment person the next day. You can get up one morning and discover you’ve made sales while you were sleeping. You’re no longer tied to only taking orders during “office hours.” Your page markets your business night and day.
When your webpage isn’t optimized correctly or marketed correctly you’ll find yourself with a lonely site that gets few visitors. Good optimization will make your online marketing more effective.
If your site doesn’t have a strong appeal to your visitors and hold them long enough to make a decision to buy, then your site won’t bring in additional business. You need a clear call-to-action that tells customers exactly what they need to do and walks them through it step by step.
If you know you’re site isn’t performing as well as you’d like, it’s time to consult a professional web company and let them explain how they can help you. This investment in your business will pay off in additional profits for years to come.
Did you know you can create custom ad groups from the people who visit your website? One of the great things about advertising on digital media is the ability to send your message to a very specific demographic.
One way to do that is to use Facebook Custom Website Audiences. There was a time when we could “scrape” the Facebook User ID’s from your competitor’s Facebook followers list.
Well, Facebook got wise to that and now that practice will get you banned from Facebook. However, you CAN use your own website to create a custom audience.
In short, your developer will put a piece of tracking code on your website – like the Google Analytics tracking code. Facebook then uses that code to create a custom audience. You can then create an ad or just a regular Facebook post, create an ad or a “Boost,” choose your custom website audience, and your ad will ONLY be seen by those people on Facebook who have visited your website.
It’s a great little, “Hey! Don’t forget about me!” to your potential customers. Contact us to find out more about how to use this feature our to ask about our Social Media Marketing services.
Why You Should Now Be On Google Plus
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Recently, Google announced it’s new algorithm called Hummingbird. Part of the new algorithm incorporates what we call Social Signals. Google is using companies popularity on social media to determine their page rank. They’re also using your relationships to determine what results will be helpful for you. Their thinking is, if your friend likes something then chances are you will too.
Makes sense, right? So where does Google+ fit into all of this? They’re weighing your Google+ activity very heavily into search results. So, if you want your search results to include business and websites that have been vetted by your friends, if you’d like your search results to be more reliable, then take a few minutes to sign up for Google+ (if you have a Gmail account, it’s just a click or 2), add your friends and a few business you like. No need to go in and check it every day, honestly there’s not that much going on, but it will enhance your search results, and that’s worth the effort.
For more information on how our web designn, SEO and social media management services can help your company, contact us below.
7 Keys to Optimizing Your LinkedIn Profile
If you want to be found by recruiters, hiring managers or customers on LinkedIn you need to know how to properly optimize your LinkedIn profile. But, LinkedIn has it’s own sort of SEO and if you want to be found, you have to know the tricks. Luckily, it’s pretty simple if you follow these 7 easy steps.
Step 1 – Choose Your Keywords
Step 2 – Add Keywords to Your Title
Yep it’s that easy. Don’t bother putting the company you work for. You only have 122 characters to work with so choose them wisely.
Step 3 – Add Keywords to Your Summary
You have 2000 words so feel free to type away but remember; no one wants to read your life story. Keep it on point and interesting. If you’re going to make it long, use sub-headings to people can skip around to the parts they want. Recruiters and hiring managers are likely looking through dozens of profiles just like yours and don’t have time to read every word.
Step 4 – Add Keywords to Current Employment
Place the keywords in your current employment section. Preferably one of the first bullet points.
Step 5 – Add Keywords to Past Employment
Ditto. See step 4, repeat.
Step 6 -Add Keywords to Skills
This is a section that people tend to go crazy at. If you have a good skill set, add the big ones. If you’re going for a six-figure job, employers are going to assume you know how to use MS Office. This is another area where too many Skills waters down the skills that actually set you apart. Don’t put Social Media just because you have a Facebook account.
Step 7 – Add Keywords to Your Interests
Similar to Step 6 but make sure to throw in some personal stuff. It will not only make you look like less of a drone but may give you something in common with a hiring manager. People hire who they like and they like people with similar interests.
For more advice on social media marketing from Check-in Social Media, contact us below.