There was a time, not so long ago, that when someone wanted to find out about a business they went to the yellow pages. Or maybe they’d hear about a business on a television commercial. Then they’d ask their friends if they knew anything about the company. But the world is changing quickly.
The first place most people start their search for a business or product is on the internet. Online marketing is the marketing of today.
On a company’s webpage people look for:
- Services or products offered that can solve their problems
- Prices and how they compete with other sites
- FAQ’s about the company and their services
- Testimonials from past customers
- Contact information
- Where to get more information
Future customers also look on social media sites. They might send a note on their Facebook page that says: “I’m looking for a car mechanic in Fernandina Beach, Florida. Anyone know a good one?” They’ll also click on ads they see on social media sites and join fan pages of companies they like.
Facebook, MySpace, Twitter, and other social media sites opened a whole new world of online advertising opportunities. They collect a wealth of information on members concerning their like and dislikes. That means when you advertise on these sites you can target a very specific audience.
How does this information help your company?
Understanding the power of online marketing can save your company a ton of money in wasted advertising. Should you blow your budget on local print ads that reach a few thousand people? Or spend your money on web exposure that markets your company to millions of people all over the world. You choose who you target by how you optimize and market your page. World-wide or local, the choice is up to you.
If you sell digital information your product can be sold automatically 24 hours a day, 7 days a week. Orders for physical products can be taken night or day and shipped by your fulfillment person the next day. You can get up one morning and discover you’ve made sales while you were sleeping. You’re no longer tied to only taking orders during “office hours.” Your page markets your business night and day.
When your webpage isn’t optimized correctly or marketed correctly you’ll find yourself with a lonely site that gets few visitors. Good optimization will make your online marketing more effective.
If your site doesn’t have a strong appeal to your visitors and hold them long enough to make a decision to buy, then your site won’t bring in additional business. You need a clear call-to-action that tells customers exactly what they need to do and walks them through it step by step.
If you know you’re site isn’t performing as well as you’d like, it’s time to consult a professional web company and let them explain how they can help you. This investment in your business will pay off in additional profits for years to come.
Back in the day, a full page ad in the local Yellow Pages could cost as much as $25,000 per year! Borrel Associates recently reported that local business spending on printed Yellow Pages ads is about to plummet by at least five billion United States dollars over the next five years.
You already know why – nobody you know uses the Yellow Pages anymore, except for a few who do not know how to use a computer or prefer to find their local services in the print. Naturally, the potency of Yellow Pages advertising just isn’t what it used to be.
If you are already depending on the Yellow Pages for advertising in Pompano Beach, where can you go to make sure that you keep your business going and catch the attention of local consumers?
Search Engines are the new “Yellow Pages.”
If you have not already, you have to get on the Internet. You need to make sure people find you when they search on-line for products or services like yours. This was a no-brainer if you were starting your business website just a decade ago. You could get a flood of visits with even a poorly-designed website, without any advertising. However, there is still hope. With just a little work and effort, you can make sure local consumers find you.
Search engines are the number one way for consumers to find services and products like yours on the Internet. With the help of Google, Yahoo, Bing, etc., you can be one of the first results. However, there are a few tricks you need to learn to be one of the first results when a potential local consumer searches for your service.
But just how can you assure that your website will come up first, or close to it? Skills to do this are called “Search Engine Optimization,” or SEO for short.
What are you willing to invest in South Florida SEO?
Search Engine Optimization is when you take special steps to make sure that your website comes up top when your potential consumer searches for a service or business that is similar to yours. With a little research and some hard work, you really can achieve this. You will also have to maintain it, and it will not happen overnight. It is achievable, and it can be done.
Now is the best time for you to kick your business in the butt and get it to the top in search engines. Many of your competitor’s small business have not taken advantage of SEO, but you can be the first in Pompano Beach.
As it can be seen, people are no longer reaching for the Yellow Pages when it comes to looking for local business and services nearby. They are looking to search engines for quick access to websites, contact information, and phone numbers for their local businesses. We’re working to be number 1 on Google for “SEO Pompano Beach.” How will you rank?
In the fascinating world of internet, he who ranks highest on search engine results pages (SERPs) is the one most likely to be seen by the vast majority of internet searchers. Whereas even pages with good content will only go so far without the right exposure. In fact, academic research indicates that most internet searchers generally stop their search after the first page of results, with more than half the searches ending after the first three results (1). Therefore, in order for your content to be seen, you should strive to have your website appear on the first page of results.
There are various factors that go into increasing your website’s ranking on SERPs including Domain Authority, Page Authority, and PageRank.
What is Domain Authority?
Domain Authority measures the strength of a domain name or website, using various metric factors. This score is based on a scale of 0-100 and is calculated by combining factors such as the number of total links, link root domains, MozRank, and MozTrust etc.
Because it incorporates at least 40 different calculations, Domain Authority is generally only used when comparing one site to another as opposed to tracking the power of a website over time.
Domain Authority utilizes machine learning against Google’s algorithms to get a general idea of how search engine results will perform.
Domain Authority scores are influenced by various factors, therefore, the best way to improve your DA score is to improve your SEO practices, with a strong focus on building more well-linked pages into your website.
How Can I Find My Domain Authority Score?
There are various online resources to test the authority of your Domain, such as Moz Open Site Explorer, which allows you to type in your Domain or sub-domain address, and it will reveal your current domain score. You could also use the MozBar extension, a free extension that allows you to check your page authority, using the Chrome or Firefox browser.
What is Page Authority?
Page Authority predicts how well a specific page is likely to rank on search engines. This 100-point score is calculated using data from several sources such as MozTrust, MozRank, and link counts, etc.
Like Domain Authority, Page Authority relies on machine learning to predict how algorithms will correlate with rankings, against thousands of search results to determine the best algorithm.
The best way to influence your Page Authority score is to improve your SEO practices, and focus on building strong backlinks to that specific page of your website from authority websites within your niche.
How Can I Find My Page Authority Score?
You can also test your Page Authority, utilizing online checkers such as the Moz Open Site Explorer or the MozBar Chrome of Firefox extension.
What is Page Rank?
PageRank is analysis used by Google to determine the importance of a page. Each webpage is ranked by Google, using a scale from 0-10.
PageRank is sort of like a vote; therefore, each time a page links to another page, it is calculated as a vote. Some pages have higher PageRank than other pages. The higher the PageRank, the more voting power it contains and vice versa.
The number of pages a link has, also effects the weight of the page. For example, the more links a page has, the lower the voting power may be, because the high amount of links are most likely less discerning. Therefore, pages that are better authorities with better sources are most likely to rank higher than pages with various links.
How Can I Find My PageRank Score?
Although there are plenty of websites out there that will show you your PageRank, most SEO professionals choose to use the Google PageRank Toolbar for Chrome or Firefox. It’s an easy way to see your own PageRank, as well as your competitors. The tool also allows you to see other important information such as the title, description, and header tags on that specific page.
For a free analysis, please feel free to call us or contact us using the widget at the bottom of this page.
Search engine optimization (SEO) is undeniably a key to the success of one’s website. After all, people can’t visit a website if they don’t know it exists or can’t locate it in an Internet search. Now, the question is what is on-site SEO. Simply put, on-site SEO refers to the optimization techniques one implements on one’s website rather than externally. Fortunately, on-site optimization is fairly simple and straight forward, especially if one focuses on a few key factors. One’s success may very well depend on implementing these techniques to ensure the website stands out in the crowd.
One may find creating a unique title for every page placed on a website tedious and difficult, but page titles are a type of Meta tag and key in on-site optimization. The real problem is coming up with a title that not only attracts visitors and increases a site’s clicks but also appeals to search engines. The trick is considering what terms one’s target audience might use to search for desired content. That said, attempting to stuff page titles with keywords is not advised or wise. Instead, one should create a page title relevant to the content and spam free. This helps make sure page titles are indeed search engine friendly.
Meta descriptions are another type of Meta tag used in on-site optimization, one that can make all the difference in the world. Generally speaking, they are placed beneath the title and the URL found on search result pages. In fact, their purpose is to briefly describe the web site’s content and draw in interested visitors. While they don’t directly impact ranking, one should keep in mind that using duplicate Meta descriptions tend to hurt the site rather than help. Needless to say, creating unique Meta descriptions for every page improves on-site SEO. After all, Meta descriptions may just make the difference between one’s website standing out in the crowd or being lost in the search result maze.
Headings are usually used to structure web page content and inform visitors what topic is covered. Although headings range in size from h1 to h6 tags, the main header, or h1 tag, is the most important. Basically, it severs as a brief overview of the following content, not to have large font that draws a visitor’s attention. In fact, one should keep in mind that the main use for h1 tags is for SEO and search engine spiders will clarify the relevance of the tag to the page content. Thus, using keywords in h1 tags is good practice and helps on-site optimization.
Many people overlook the importance of internal links in favor of inbound links. In doing so, they miss an opportunity to improve the site’s optimization and ranking. How so? Simply put, internal links are more relevant to SEO and ranking than external or inbound links. True, having other sites link to one’s own pages is always a bonus, but so is linking to content within one’s website. One should be sure to optimize the anchor text by using the main keyword or key phrase. That said, keyword stuffing is as ill-advised here as it is in page titles. One shouldn’t inundate pages with links, either, as this is more likely to result in a visitor’s confusion than improve on-site optimization. In the end, adding the right ingredients in moderation will help a website’s success.
There are many ways your website could be holding itself back from ranking higher on search engines. Here are 2 stories of cases where the client’s own websites where holding them back from the rankings they deserved.
CASE 1: The Plunging Search Rankings
One of our clients came to us about a year ago in a tough spot. They’re an ecommerce website that was doing a lot of business with organic traffic and they had many good years behind them. But in mid 2012, Google came out with an algorithm update and their keywords went from page 1 to page 7, 8, 9 and 10.
He had spent the previous 2 years, before coming to us, hiring SEO companies to boost his rankings. They created blogs, they built backlinks and they billed him a lot of money, but nothing seemed to work. There was no “manual penalty,” a penalty that you can see in your Google Webmaster’s account, so they didn’t know exactly what the problem was.
In my interview with the client, he mentioned the date that his rankings began to plummet. Seemed like an obvious place to start. After looking up the Google algorithm update history, I found his date and one of the factors in the update was regarding keyword stuffing.
If you don’t know what keyword stuffing is, back in the early days of search engines, they used to look for some basic things, like how many times a word or term was used on your website. They simply figured if this website mentions chocolate chip cookies a lot, then it must be a good source for chocolate chip cookie information. Well SEO’s took advantage of that and started “stuffing” their “chocolate chip cookies” into the page content with reckless abandon. As Google got “smarter” they began to penalize website for doing “black-hat” things like that.
So, we ran the client’s website through a keyword density analyzer and sure enough, it was jam-packed with their keywords. When 5% keyword density should be normal, they we at 25% for many of their pages.
So, we went through every page of their website, almost 100, in all, and edited all of the copy. Within several days, their rankings returned to normal. Most keywords went up to pages 1-3. Unfortunately, spending 2 yeas on Google’s naughty list took a toll on their Page Rank. It remained stagnant while their competitors Page Rank’s increased. Now, our focus is on creating good, quality backlinks that show off what a quality company they truly are.
CASE 2: The “Overnight” Success
One of the fastest ways we see a company’s SERPs (search engine ranking position) is when they have little or no on-page SEO. This was the case with one of our oldest clients. They came to use with a dated HTML website. They weren’t even in the top 100 search results for many of the top products. They were a company that has been around since the 1950s, well respected in the community and had bought their domain almost 15 years before meeting us.
So, what was their problem? No on-page SEO. Many people think that when they have their website built, that the web designer/developer automatically does their on-page SEO. This is almost never the case. That’s like expecting your drywall guy to paint your house; they may seem like related tasks, but completely separate skills sets.
Doing proper on-page SEO requires lots of research; research on your industry, research on your keywords, research on your competitors. Once you’ve done your research, you may then proceed to apply what you’ve learned to your website.
In this client’s case, we build them a new responsive (mobile-friendly) WordPress website, we optimized it for their keywords and performance and within a few days they were ranking on page 1 and 2 for almost all of their keywords. It was very exciting to see such dramatic results in such a short time.
In their case, they had good Page Rank, they had a fair amount of backlinks, the problem was Google didn’t know what they were trying to rank for. Once we “told” them, by applying the proper on-page SEO, the results were almost overnight.
Why Do You Need SEO, Web Design & Social Media?
20 years ago it was simple. You took an ad out in the Yellow Pages and if you wanted your business to be at the top of your category, you either took out a bigger ad than your competitors or named your business AAA Plumbing. Well, fortunately for all of mankind, Google doesn’t list your search results in alphabetical order and buying the PPC ads at the top of the page doesn’t work very well either. In fact, 94% of users don’t click on the paid results at the top. There seems to be something about those companies at the top of the organic listings that makes them seem more credible.
So, we’ve established the fact that you want to be on the top of the search engine listings. But how do you get there and what do you need to make sure that click turns into a call (or email). How you get there is easy: let Google know you’re a credible business that their users will appreciate they found for them. For many business categories, the results Google will put at the top are local to the user. Google knows where you live, what sites you like to visit and, in some cases, what sites your friends like to visit, as well.
So, to answer part 1 of my own question, “Why you need seo?” it’s because most local business aren’t doing it yet. Therefore, a some simple SEO tactics can easily get you to page 1 of the search engines and the sooner you start, the further you’ll be ahead of your competitors when they finally realize that they need to be doing it, too. For most small, local business that are on page 1 of Google, it’s really just a happy accident.
Why Web Design?
This leads into part 2, “Why do you need Web Design?” Ever click on someone’s website and it was either so amateurish, difficult to navigate or, if you’re on your smartphone, completely blank or impossible to use? Well, it’s just that simple. A good website doesn’t have to be super expensive or fancy, just easy to use and informative. And today’s modern website, at least the ones we build, are mobile-friendly, too.
Why Social Media?
So, lastly, “What do you need Social Media?” There’s 2 good reasons. First is that your customers are probably searching for you on social media. Social is one of the best indicators we have to show that a company is legitimate and has a lot of happy customers. It’s like a resume that incorporates “word-of-mouth” validation from your company and your customers. And that’s leads into the 2nd reason it’s important. Search engines are using what’s called “social signals,” all the Likes, comments, shares, etc., to influence their search results. It’s just one more metric they have to make sure they’re suggesting credible and popular companies to their users.
I know, it sounds like I’m suggesting you need a whole team of developers, copywriters and SEO’s just to so customers will find you on the web. The good news is, you don’t. That’s why we’ve developed a unique approach that incorporates all the essentials into one affordable package that includes web design, SEO and social media management.
Call us today at 201.500.7092 for a free site evaluation and learn what Check-in Social Media can do for you!
The Relationship Between SEO, Web, & Social
Making sense of the relationship between SEO, web design and social media can be difficult to some but we here at Check-in Social Media think it’s so important we don’t believe one is very effective without the other two. Here’s a real world example that we hope will allow you to appreciate why we’re so passionate about the relationship between the three.
Your website is your virtual business. These days, nobody is using the phone book and very few people are even reading papers. So, your website is your single best chance to not only inform new customers of who you are and what you do, but to engage current customers, keeping them up to date with your new products and offerings. To put it in a physical manifestation, we’ll use the principles of a brick-and-mortar store as an analogy.
Location, Location, Location
The 3 rules of Real Estate apply to your website, as well. You want your “store” to be in a high-traffic area. On the web that would be your Search Engine Ranking – where you place on Google, Bing, Yahoo, etc. Very few customers are going to find you if you’re not on the 1st page. 33% of users click on the first result, 18% of users click on the 2nd 11% on the third and it drops off to single digits from there.
If SEO is your location, your website is your store, office, restaurant, etc. Just like any store, you want it to be clean, well maintained and easy to navigate. It’s as simple as that.
Okay, now you’ve got your location and store, you just need some great employees to get your customers excited about your product. That’s where Social Media comes in to play. Social is your chance to engage and inform your customers, answer questions and build relationships. But just like in the real world, you don’t want to neglect your customers. Social can be a great opportunity to turn a bad customer experience into a positive one, publicly. Conversely, ignoring your social media messages can leave customers feeling ignored and insulted. And now Social Media is also having an impact on SEO. The search engines are taking into account your fans and their engagement and counting it towards, or against, your Search Ranking.
So you see, a beautiful restaurant with a friendly staff is useless if nobody can find it; a restaurant in a great location is worthless if dirty and run down; and even a beautiful restaurant in a great location is doomed if the wait staff is rude and the food comes out late. We’ve all been to those restaurants and we’ve all seen them go out of business. Where does your business stand on SEO, Web, & Social?