Novex is a very nutritious deep conditioning system developed to treat the hair and restore its shine and smoothness. Its formula is enriched with Vitamin E, a main component for strength and hair growth.
With salon professional quality, Novex products are suitable for all hair types and are consumer friendly. Novex is the most known Brazilian hair care worldwide and it can be found in over 45 countries in 6 different languages.
Embelleze is a 100% Brazilian Hair Care Company that understands women and creates the best beauty solutions for women from all ethnicities with different life styles and different beauty needs. The Embelleze Group was created by Mr. Itamar Serpa in March 8th 1969 and today is composed by Headquarters in Brazil, Salon Professional, Embelleze International and Beauty School Franchise. With Headquarters located in Rio de Janeiro, Brazil, Embelleze has a very important role in the Brazilian Market as the leader in the following segments: Hair Color with the brand Maxton; Hair Straightening/ Transformation with Hairlife; Hair Treatment with Novex. Embelleze Manufacturing Plant is also located in Rio de Janeiro and has a capacity of producing over 100 million units/monthly, generating about ten thousand direct and indirect jobs. Novex is the most known Brazilian hair care brand worldwide. It can be found in over 40 counties and 6 different languages.