There was a time, not so long ago, that when someone wanted to find out about a business they went to the yellow pages. Or maybe they’d hear about a business on a television commercial. Then they’d ask their friends if they knew anything about the company. But the world is changing quickly.
The first place most people start their search for a business or product is on the internet. Online marketing is the marketing of today.
On a company’s webpage people look for:
- Services or products offered that can solve their problems
- Prices and how they compete with other sites
- FAQ’s about the company and their services
- Testimonials from past customers
- Contact information
- Where to get more information
Future customers also look on social media sites. They might send a note on their Facebook page that says: “I’m looking for a car mechanic in Fernandina Beach, Florida. Anyone know a good one?” They’ll also click on ads they see on social media sites and join fan pages of companies they like.
Facebook, MySpace, Twitter, and other social media sites opened a whole new world of online advertising opportunities. They collect a wealth of information on members concerning their like and dislikes. That means when you advertise on these sites you can target a very specific audience.
How does this information help your company?
Understanding the power of online marketing can save your company a ton of money in wasted advertising. Should you blow your budget on local print ads that reach a few thousand people? Or spend your money on web exposure that markets your company to millions of people all over the world.
You choose who you target by how you optimize and market your page. World-wide or local, the choice is up to you.
If you sell digital information your product can be sold automatically 24 hours a day, 7 days a week. Orders for physical products can be taken night or day and shipped by your fulfillment person the next day. You can get up one morning and discover you’ve made sales while you were sleeping. You’re no longer tied to only taking orders during “office hours.” Your page markets your business night and day.
When your webpage isn’t optimized correctly or marketed correctly you’ll find yourself with a lonely site that gets few visitors. Good optimization will make your online marketing more effective.
If your site doesn’t have a strong appeal to your visitors and hold them long enough to make a decision to buy, then your site won’t bring in additional business. You need a clear call-to-action that tells customers exactly what they need to do and walks them through it step by step.
If you know you’re site isn’t performing as well as you’d like, it’s time to consult a professional web company and let them explain how they can help you. This investment in your business will pay off in additional profits for years to come.
If your website isn’t as effective as you’d like, maybe it’s time for a makeover. A tired-looking, static site is not an effective marketing tool.
Here are the top reasons to redesign your website:
Your design looks outdated. You may have set up a webpage several years ago that was on the cutting edge of technology. But the internet world changes quickly. Make sure that your site stays current with the fast pace of technology.
Your site hasn’t evolved with your business growth. You set up your webpage when your business started, but now you’ve grown and expanded. Be sure your webpage evolves with your business. If you’ve upgraded your products or services, then keep your site current with all the changes.
It’s not user-friendly. If your site is hard to navigate visitors will click away. Internet searchers are not patient people. They won’t waste their time with a poorly-planned site.
It’s not getting traffic. You need to rethink your SEO if you’re not getting enough visitors. Effective keyword marketing can make a lonely site popular. If you don’t understand search engine optimization, consider consulting a professional.
It doesn’t connect with your visitors. Does your site look like there’s a real person connected with it, or a faceless company? Do you clearly explain to visitors how you can help them and how they’ll benefit from your products and services?
It doesn’t work properly. Do you have outdated links? Does it load too slowly? How does it look in various browsers? Have you checked all the popular browsers or just the one you use? Does your order processing system work correctly?
It’s boring. Let your website have personality. Write with a personal voice that relates to your target audience. A technical site will obviously need to be written in a different style than a guitar webpage or comic book web store. Show some excitement about your products.
It gets traffic but doesn’t make any sales. If you’re not getting any sales then there could be several problems with your site. Do you explain how your products benefit your potential customers or do you talk about features only? Does your site have a clear call-to-action? Can visitors easily figure out how to place an order? Is there a buy button or similar way to make a purchase?
It doesn’t build your list. Your page should have an easy way for visitors to join your mailing list. Have them sign up to receive your newsletter or a free e-book.
Keep your site current, workable, and readable. SEO techniques are constantly changing, so market your site armed with current strategies.
If your site has any of the above problems, then it’s time to consider getting it redesigned. A good web design company can give you a quote and explain the process to you. Don’t let one of your most effective marketing tools become obsolete.
When it comes to things like how much a website costs, there’s no such thing as a menu that you can look at and pick from. Just as with any other outsourced talent, the pricing is going to be a case-by-case basis, based on the going rate of the designer and what kind of website it is that you are looking for. While there are many other factors to launching a website aside from the design, for the sake of this article, we will stick to design fees topics.
Now that you know that website design fees vary, this is when you need to ask yourself a few questions. The three major questions that we will tackle are:
- What do you need the website for?
- What is it you need in your website?
- How much time are you giving the designer to work on your site?
To give it to you straight, the initial industry standard begins at around $2000. That’s just the beginning of the site; the more complicated the website gets, the more you’re going to need to pay. For a big corporation, this price is nothing compared to the advantages they will get to properly branding their product. For an individual, on the other hand, this is quite steep. If you’re only putting up a personal website that will not garner you any income, it might be best for you to keep it to a minimum, unless you’re willing to dish out the cash.
What is it that you need in your website?
Now that you know the $2000 base web design costs, you need to figure out how many features you would like to add to the site. Don’t expect to pay that same amount if you want complicated Java and Multimedia add-ons to your site. But then again, adding something different to your site will make you stand out. Weigh the pros and the cons before making that decision.
How much time are you giving the designer to work on your website?
Good web design is an art; and in an ideal world, art is never rushed. But the reality is that we all have to deal with deadlines. Rush work is hard, especially if you’re expecting something that is top-of-the-line. If you need something right away, be prepared to pay as much as double the initial cost. The best way to avoid something rushed is to plan to give them ample time to work on the designs.
But of course, there are still cases where a website designer may take advantage of you, especially if you are not experienced in hiring one. Make sure that you see a working example of their work before you decide whether you want to hire them or not. Your relationship with the web designer should be a two-way street: you give them what they deserve, and they should give you exactly what you pay for. It’s that simple.
Inconsistent business location information across online maps, apps, directories, GPS devices, social networks, and search engines costs you real sales. PowerListings lets you control your listings across 60+ partner sites, including Google, Bing, Facebook, Foursquare, Yahoo, and Yelp.
Get on Google
Today’s world of smartphones, mobile moments, and self-driving cars demands accurate location data more than ever. And no single search, maps, and apps provider is more important to your location marketing strategy than Google.
Sync and manage your Google My Business account and:
- Update your customers rapidly about timely changes to key location data like hours or unforeseen closings.
- Control the data Google receives about your locations and ensure it’s always consistent, authoritative, and up-to-date.
- Save time and streamline your data management process by managing information on Google My Business and across the web with a single click from the Yext Location Management Platform.
Publish Everywhere and on Every Device
We partner with the most established and popular search engines, maps, apps, and directories across the globe. Leverage our direct connections to the publishers in the PowerListings Network to get found.
Enhance and Drive Revenue From Your Listings
Help customers choose you by creating the most complete, rich, and accurate presence on all the search engines, maps, apps, and local directories where they search for local businesses.
Enhanced Content Syndication: Leverage your listings across the web to differentiate your business from the competition and drive measurable business results.
- Showcase photos, videos, business descriptions, hours and holiday hours, menus, staff bios, product & service lists, and more than a dozen other fields alongside basic NAP. Listings complete with enhanced content receive 416% more views than those without.
- Turn your listings into measurable marketing opportunities with the exclusive Featured Message. Highlight special offers, drive reservations or form fills, and more with this exclusive 50-character field.
Website Widgets: Embeddable widgets drive consistency across your digital presence. Sync information like social posts, staff bios, menus, calendars, and product or service lists from the Location Management Platform to your own website. Updates flow immediately to your site, reducing hassle and complexity.
Measure With Exclusive Analytics
Analytics are crucial to your success. Our publisher relationships provide exclusive analytics on your presence across the PowerListings Network to help you measure what’s working and how customers are engaging.
Listing Visitor Reporting: See how often a listing appears in local search results, the views its detail page receives, and the number of times customers click on a Featured Message – which helps you tie revenue back to your digital presence.
Search Term Reporting: Monitor the search queries for which your listings show up most often in local search results. Use this information to optimize your listings and your own website for the keywords you want and discover hidden opportunities to get found more often.
Listen To Your Customers
Most brand experiences happen at the local level, and your customers record and amplify those experiences through reviews, photos, videos, and posts across the web. Monitor the feedback and content customers generate about your locations to ensure you deliver the best experience possible, everywhere.
I think the minimum budget for any effective paid ad campaign should be about $500/mo – split between Google Adwords and Facebook. If you can manage the basics of Google Adwords Express and Facebook Ads, you’re best off doing it yourself.
If you want help with Pay Per Click advertising:
Ad campaign setup and maintenance fees range from 500-1500 setup (depending on the number of campaigns) and a minimum monthly management fee vs. a percentage of the monthly ad spend. We charge $200 per month up to $1000 and 20% over $1000.
Tips! Some of the things that go into a successful paid advertising campaign:
- You should have a dedicated landing page for each campaign so you can count clicks from the ads. An effective landing page will also collect user data and provide very specific contact information.
- Thoughtful and keyword rich ad copy & artwork needs to be created for each Facebook ad (at least 2 ads per ad group for A/B testing).
- Ad copy needs to be written for each text and phone-only Google Ad (at least 2 ads per ad group for A/B testing).
- Apply keyword research and configure ad visibility.
- Google Analytics goals should to be created and linked to Adwords.
- Remarketing pixels and custom audiences.
You know your friends have done it. You’ve thought about doing it, but you weren’t sure how it would benefit your company. But now is the time to build a great website for your Pompano Beach business.
Here are few a things an effective website will do for your business.
- Broadens your potential customer base to the entire online world. You’re not limited to local people picking up a phone book (who uses the Yellow Pages anymore?) or reading your print ads in the newspaper. Anyone with internet access becomes a potential customer or referral source.
- Answers questions and explains the benefits of your business 24/7. Your potential customers don’t have to wait until office hours to call you. They don’t have to wait for a return call if you’re on another line. By searching your website they can find out exactly what you’re offering to do for them, read your company’s mission statement, see your answers to the FAQ section, and find out where to email or call you for more information.
- Makes you an expert. People go online to find out information from someone who knows what they’re talking about. You can be that expert if you provide current, helpful information. It increases your credibility.
- Creates an interactive environment for your customers. Your site can have a place for comments or questions or even a survey asking what your customers would like to see added to your page or to your product line.
- Keeps your information current. A website isn’t like spending thousands of dollars to print full-color brochures that are obsolete before you finish distributing them. Websites can be set up with reasonable fees and expanded when needed. You an update content whenever you choose.
- Sells your services night and day. Your page can be set up to directly process orders online. You get up in the morning to find out you made sales while you were sleeping.
- Explains your services in as much detail as your potential customer wants – or as little. Some people want to skim web pages and read headlines or lists. Other people want all the details. A good webpage is set up to make both happy.
- Shows you understand technology. A well-designed webpage brings your company up to speed with other companies. It shows you’re not afraid to use technology to improve your level of customer service.
- Increases awareness of your business to people who normally wouldn’t seek you out. People might not scan the phone book, but they do scan the web. And if your webpage is set up properly and optimized with the right content, you can pull in customers who weren’t even aware they needed your service until your webpage explains to them why they do!
- Test new products and advertisements quickly. Instead of sending out an expensive direct mail package to a few thousand people, and then waiting to find out the results, you can test new products and marketing ideas on the web cheaply and quickly. If it doesn’t work, you can easily tweak the ads and try again.
Web Design Pompano Beach
A good web design company like Sun Digital Marketing will provide you a detailed proposal explaining exactly how much to build and maintain an effective website will cost your company.
Back in the day, a full page ad in the local Yellow Pages could cost as much as $25,000 per year! Borrel Associates recently reported that local business spending on printed Yellow Pages ads is about to plummet by at least five billion United States dollars over the next five years.
You already know why – nobody you know uses the Yellow Pages anymore, except for a few who do not know how to use a computer or prefer to find their local services in the print. Naturally, the potency of Yellow Pages advertising just isn’t what it used to be.
If you are already depending on the Yellow Pages for advertising in Pompano Beach, where can you go to make sure that you keep your business going and catch the attention of local consumers?
Search Engines are the new “Yellow Pages.”
If you have not already, you have to get on the Internet. You need to make sure people find you when they search on-line for products or services like yours. This was a no-brainer if you were starting your business website just a decade ago. You could get a flood of visits with even a poorly-designed website, without any advertising. However, there is still hope. With just a little work and effort, you can make sure local consumers find you.
Search engines are the number one way for consumers to find services and products like yours on the Internet. With the help of Google, Yahoo, Bing, etc., you can be one of the first results. However, there are a few tricks you need to learn to be one of the first results when a potential local consumer searches for your service.
But just how can you assure that your website will come up first, or close to it? Skills to do this are called “Search Engine Optimization,” or SEO for short.
What are you willing to invest in South Florida SEO?
Search Engine Optimization is when you take special steps to make sure that your website comes up top when your potential consumer searches for a service or business that is similar to yours. With a little research and some hard work, you really can achieve this. You will also have to maintain it, and it will not happen overnight. It is achievable, and it can be done.
Now is the best time for you to kick your business in the butt and get it to the top in search engines. Many of your competitor’s small business have not taken advantage of SEO, but you can be the first in Pompano Beach.
As it can be seen, people are no longer reaching for the Yellow Pages when it comes to looking for local business and services nearby. They are looking to search engines for quick access to websites, contact information, and phone numbers for their local businesses. We’re working to be number 1 on Google for “SEO Pompano Beach.” How will you rank?
In the fascinating world of internet, he who ranks highest on search engine results pages (SERPs) is the one most likely to be seen by the vast majority of internet searchers. Whereas even pages with good content will only go so far without the right exposure. In fact, academic research indicates that most internet searchers generally stop their search after the first page of results, with more than half the searches ending after the first three results (1). Therefore, in order for your content to be seen, you should strive to have your website appear on the first page of results.
There are various factors that go into increasing your website’s ranking on SERPs including Domain Authority, Page Authority, and PageRank.
What is Domain Authority?
Domain Authority measures the strength of a domain name or website, using various metric factors. This score is based on a scale of 0-100 and is calculated by combining factors such as the number of total links, link root domains, MozRank, and MozTrust etc.
Because it incorporates at least 40 different calculations, Domain Authority is generally only used when comparing one site to another as opposed to tracking the power of a website over time.
Domain Authority utilizes machine learning against Google’s algorithms to get a general idea of how search engine results will perform.
Domain Authority scores are influenced by various factors, therefore, the best way to improve your DA score is to improve your SEO practices, with a strong focus on building more well-linked pages into your website.
How Can I Find My Domain Authority Score?
There are various online resources to test the authority of your Domain, such as Moz Open Site Explorer, which allows you to type in your Domain or sub-domain address, and it will reveal your current domain score. You could also use the MozBar extension, a free extension that allows you to check your page authority, using the Chrome or Firefox browser.
What is Page Authority?
Page Authority predicts how well a specific page is likely to rank on search engines. This 100-point score is calculated using data from several sources such as MozTrust, MozRank, and link counts, etc.
Like Domain Authority, Page Authority relies on machine learning to predict how algorithms will correlate with rankings, against thousands of search results to determine the best algorithm.
The best way to influence your Page Authority score is to improve your SEO practices, and focus on building strong backlinks to that specific page of your website from authority websites within your niche.
How Can I Find My Page Authority Score?
You can also test your Page Authority, utilizing online checkers such as the Moz Open Site Explorer or the MozBar Chrome of Firefox extension.
What is Page Rank?
PageRank is analysis used by Google to determine the importance of a page. Each webpage is ranked by Google, using a scale from 0-10.
PageRank is sort of like a vote; therefore, each time a page links to another page, it is calculated as a vote. Some pages have higher PageRank than other pages. The higher the PageRank, the more voting power it contains and vice versa.
The number of pages a link has, also effects the weight of the page. For example, the more links a page has, the lower the voting power may be, because the high amount of links are most likely less discerning. Therefore, pages that are better authorities with better sources are most likely to rank higher than pages with various links.
How Can I Find My PageRank Score?
Although there are plenty of websites out there that will show you your PageRank, most SEO professionals choose to use the Google PageRank Toolbar for Chrome or Firefox. It’s an easy way to see your own PageRank, as well as your competitors. The tool also allows you to see other important information such as the title, description, and header tags on that specific page.
For a free analysis, please feel free to call us or contact us using the widget at the bottom of this page.
Search engine optimization (SEO) is undeniably a key to the success of one’s website. After all, people can’t visit a website if they don’t know it exists or can’t locate it in an Internet search. Now, the question is what is on-site SEO. Simply put, on-site SEO refers to the optimization techniques one implements on one’s website rather than externally. Fortunately, on-site optimization is fairly simple and straight forward, especially if one focuses on a few key factors. One’s success may very well depend on implementing these techniques to ensure the website stands out in the crowd.
One may find creating a unique title for every page placed on a website tedious and difficult, but page titles are a type of Meta tag and key in on-site optimization. The real problem is coming up with a title that not only attracts visitors and increases a site’s clicks but also appeals to search engines. The trick is considering what terms one’s target audience might use to search for desired content. That said, attempting to stuff page titles with keywords is not advised or wise. Instead, one should create a page title relevant to the content and spam free. This helps make sure page titles are indeed search engine friendly.
Meta descriptions are another type of Meta tag used in on-site optimization, one that can make all the difference in the world. Generally speaking, they are placed beneath the title and the URL found on search result pages. In fact, their purpose is to briefly describe the web site’s content and draw in interested visitors. While they don’t directly impact ranking, one should keep in mind that using duplicate Meta descriptions tend to hurt the site rather than help. Needless to say, creating unique Meta descriptions for every page improves on-site SEO. After all, Meta descriptions may just make the difference between one’s website standing out in the crowd or being lost in the search result maze.
Headings are usually used to structure web page content and inform visitors what topic is covered. Although headings range in size from h1 to h6 tags, the main header, or h1 tag, is the most important. Basically, it severs as a brief overview of the following content, not to have large font that draws a visitor’s attention. In fact, one should keep in mind that the main use for h1 tags is for SEO and search engine spiders will clarify the relevance of the tag to the page content. Thus, using keywords in h1 tags is good practice and helps on-site optimization.
Many people overlook the importance of internal links in favor of inbound links. In doing so, they miss an opportunity to improve the site’s optimization and ranking. How so? Simply put, internal links are more relevant to SEO and ranking than external or inbound links. True, having other sites link to one’s own pages is always a bonus, but so is linking to content within one’s website. One should be sure to optimize the anchor text by using the main keyword or key phrase. That said, keyword stuffing is as ill-advised here as it is in page titles. One shouldn’t inundate pages with links, either, as this is more likely to result in a visitor’s confusion than improve on-site optimization. In the end, adding the right ingredients in moderation will help a website’s success.
There are many ways your website could be holding itself back from ranking higher on search engines. Here are 2 stories of cases where the client’s own websites where holding them back from the rankings they deserved.
CASE 1: The Plunging Search Rankings
One of our clients came to us about a year ago in a tough spot. They’re an ecommerce website that was doing a lot of business with organic traffic and they had many good years behind them. But in mid 2012, Google came out with an algorithm update and their keywords went from page 1 to page 7, 8, 9 and 10.
He had spent the previous 2 years, before coming to us, hiring SEO companies to boost his rankings. They created blogs, they built backlinks and they billed him a lot of money, but nothing seemed to work. There was no “manual penalty,” a penalty that you can see in your Google Webmaster’s account, so they didn’t know exactly what the problem was.
In my interview with the client, he mentioned the date that his rankings began to plummet. Seemed like an obvious place to start. After looking up the Google algorithm update history, I found his date and one of the factors in the update was regarding keyword stuffing.
If you don’t know what keyword stuffing is, back in the early days of search engines, they used to look for some basic things, like how many times a word or term was used on your website. They simply figured if this website mentions chocolate chip cookies a lot, then it must be a good source for chocolate chip cookie information. Well SEO’s took advantage of that and started “stuffing” their “chocolate chip cookies” into the page content with reckless abandon. As Google got “smarter” they began to penalize website for doing “black-hat” things like that.
So, we ran the client’s website through a keyword density analyzer and sure enough, it was jam-packed with their keywords. When 5% keyword density should be normal, they we at 25% for many of their pages.
So, we went through every page of their website, almost 100, in all, and edited all of the copy. Within several days, their rankings returned to normal. Most keywords went up to pages 1-3. Unfortunately, spending 2 yeas on Google’s naughty list took a toll on their Page Rank. It remained stagnant while their competitors Page Rank’s increased. Now, our focus is on creating good, quality backlinks that show off what a quality company they truly are.
CASE 2: The “Overnight” Success
One of the fastest ways we see a company’s SERPs (search engine ranking position) is when they have little or no on-page SEO. This was the case with one of our oldest clients. They came to use with a dated HTML website. They weren’t even in the top 100 search results for many of the top products. They were a company that has been around since the 1950s, well respected in the community and had bought their domain almost 15 years before meeting us.
So, what was their problem? No on-page SEO. Many people think that when they have their website built, that the web designer/developer automatically does their on-page SEO. This is almost never the case. That’s like expecting your drywall guy to paint your house; they may seem like related tasks, but completely separate skills sets.
Doing proper on-page SEO requires lots of research; research on your industry, research on your keywords, research on your competitors. Once you’ve done your research, you may then proceed to apply what you’ve learned to your website.
In this client’s case, we build them a new responsive (mobile-friendly) WordPress website, we optimized it for their keywords and performance and within a few days they were ranking on page 1 and 2 for almost all of their keywords. It was very exciting to see such dramatic results in such a short time.
In their case, they had good Page Rank, they had a fair amount of backlinks, the problem was Google didn’t know what they were trying to rank for. Once we “told” them, by applying the proper on-page SEO, the results were almost overnight.