I think the minimum budget for any effective paid ad campaign should be about $500/mo – split between Google Adwords and Facebook. If you can manage the basics of Google Adwords Express and Facebook Ads, you’re best off doing it yourself.
If you want help with Pay Per Click advertising:
Ad campaign setup and maintenance fees range from 500-1500 setup (depending on the number of campaigns) and a minimum monthly management fee vs. a percentage of the monthly ad spend. We charge $200 per month up to $1000 and 20% over $1000.
Tips! Some of the things that go into a successful paid advertising campaign:
- You should have a dedicated landing page for each campaign so you can count clicks from the ads. An effective landing page will also collect user data and provide very specific contact information.
- Thoughtful and keyword rich ad copy & artwork needs to be created for each Facebook ad (at least 2 ads per ad group for A/B testing)
- Ad copy needs to be written for each text and phone-only Google Ad (at least 2 ads per ad group for A/B testing)
- Apply keyword research and configure ad visibility.
- Google Analytics goals should to be created and linked to Adwords
- Remarketing pixels and custom audiences
You know your friends have done it. You’ve thought about doing it, but you weren’t sure how it would benefit your company. But now is the time to build a great website for your Pompano Beach business.
Here are few a things an effective website will do for your business.
- Broadens your potential customer base to the entire online world. You’re not limited to local people picking up a phone book (who uses the Yellow Pages anymore?) or reading your print ads in the newspaper. Anyone with internet access becomes a potential customer or referral source.
- Answers questions and explains the benefits of your business 24/7. Your potential customers don’t have to wait until office hours to call you. They don’t have to wait for a return call if you’re on another line. By searching your website they can find out exactly what you’re offering to do for them, read your company’s mission statement, see your answers to the FAQ section, and find out where to email or call your for more information.
- Makes you an expert. People go online to find out information from someone who knows what they’re talking about. You can be that expert if you provide current, helpful information. It increases your credibility.
- Creates an interactive environment for your customers. Your site can have a place for comments or questions or even a survey asking what you’re customers would like to see added to your page or to your product line.
- Keeps your information current. A website isn’t like spending thousands of dollars to print full-color brochures that are obsolete before you finish distributing them. Websites can be set-up with reasonable fees and expanded when needed. You an update content whenever you choose to.
- Sells your services night and day. Your page can be set up to directly process orders online. You get up in the morning to find out you made sales while you were sleeping.
- Explains your services in as much detail as your potential customer wants – or as little. Some people want to skim web pages and read headlines or lists. Other people want all the details. A good webpage is set up to make both happy.
- Shows you understand technology. A well designed webpage brings your company up to speed with other companies. It shows you’re not afraid to use technology to improve your level of customer service.
- Increases awareness of your business to people who normally wouldn’t seek you out. People might not scan the phone book, but they do scan the web. And if your webpage is set up properly and optimized with the right content, you can pull in customers who weren’t even aware they needed your service. Until your webpage explains to them why they do!
- Test new products and advertisements quickly. Instead of sending out an expensive direct mail package to a few thousand people, and then waiting to find out the results, you can text new products and marketing ideas on the web cheaply and quickly. If it doesn’t work, you can easily tweak the ads and try again.
Web Design Pompano Beach
A good web design company like Sun Digital Marketing will provide you a detailed proposal explaining exactly how much to build and maintain an effective website will cost your company.
Back in the day, a full page ad in the local Yellow Pages could cost as much as $25,000 per year! Borrel Associates recently reported that local business spending on printed Yellow Pages ads is about to plummet by at least five billion United States dollars over the next five years.
You already know why – nobody you know uses the Yellow Pages anymore, except for a few who do not know how to use a computer or prefer to find their local services in the print. Naturally, the potency of Yellow Pages advertising just isn’t what it used to be.
If you are already depending on the Yellow Pages for advertising in Pompano Beach, where can you go to make sure that you keep your business going and catch the attention of local consumers?
Search Engines are the new “Yellow Pages.”
If you have not already, you have to get on the Internet. You need to make sure people find you when they search on-line for products or services like yours. This was a no-brainer if you were starting your business website just a decade ago. You could get a flood of visits with even a poorly designed website, without any advertising. However, there is still hope. With just a little work and effort, you can make sure local consumers find you.
Search engines are the number one way for consumers to find services and products like yours on the Internet. With the help of Google, Yahoo, Bing, etc, you can be one of the first results. However, there are a few tricks you need to learn to be one of the first results when a potential local consumer searches for your service.
But just how can you assure that your website will come up first, or close to it? Skills to do this are called “Search Engine Optimization,” or SEO for short.
What are you willing to invest in South Florida SEO?
Search Engine Optimization is when you take special steps to make sure that your website comes up top when your potential consumer searches for a service or business that is similar to yours. With a little research and some hard work, you really can achieve this. You will also have to maintain it, and it will not happen overnight. It is achievable, and it can be done.
Now is the best time for you to kick your business in the butt and get it to the top in search engines. Many of your competitor’s small business have not taken advantage of SEO, but you can be the first in Pompano Beach.
As it can be seen, people are no longer reaching for the Yellow Pages when it comes to looking for local business and services nearby. They are looking to search engines for quick access to websites, contact information, and phone numbers for their local businesses. We’re working to be number 1 on Google for “SEO Pompano Beach.” How will you rank?
In the fascinating world of internet, he who ranks highest on search engine results pages (SERPs) is the one most likely to be seen by the vast majority of internet searchers. Whereas, even pages with good content will only go so far without the right exposure. In fact, academic research indicates that most internet searchers generally stop their search after the first page of results, with more than half the searches ending after the first three results (1). Therefore, in order for your content to be seen, you should strive to have your website appear on the first page of results.
There are various factors that go into increasing your website’s ranking on SERPs including Domain Authority, Page Authority and PageRank.
What is Domain Authority?
Domain Authority measures the strength of a domain name or website, using various metric factors. This score is based on a scale of 0-100 and is calculated by combining factors such as the number of total links, link root domains, MozRank and MozTrust etc.
Because it incorporates at least 40 different calculations, Domain Authority is generally only used when comparing one site to another as opposed to tracking the power of a website over time.
Domain Authority utilizes machine learning against Google’s algorithms to get a general idea of how search engine results will perform.
Domain Authority scores are influenced by various factors, therefore, the best way to improve your DA score is to improve your SEO practices, with a strong focus on building more well-linked pages into your website.
How Can I Find My Domain Authority Score?
There are various online resources to test the authority of your Domain, such as Moz Open Site Explorer, which allows you to type in your Domain or sub domain address, and it will reveal your current domain score. You could also use the MozBar extension, a free extension that allows you to check your page authority, using Chrome or Firefox browser.
What is Page Authority?
Page Authority predicts how well a specific page is likely to rank on search engines. This 100-point score is calculated using data from several sources such as MozTrust, MozRank and link counts, etc.
Like Domain Authority, Page Authority relies on machine learning to predict how algorithms will correlate with rankings, against thousands of search results to determine the best algorithm.
The best way to influence your Page Authority score is to improve your SEO practices, and focus on building strong backlinks to that specific page of your website from authority websites within your niche.
How Can I Find My Page Authority Score?
You can also test your Page Authority, utilizing online checkers such as the Moz Open Site Explorer or the MozBar Chrome of Firefox extension.
What is Page Rank?
PageRank is analysis used by Google to determine the importance of a page. Each webpage is ranked by Google, using a scale from 0-10.
PageRank is sort of like a vote; therefore, each time a page links to another page, it is calculated as a vote. Some pages have higher PageRank than other pages. The higher the PageRank, the more voting power it contains and vice versa.
The number of pages a link has, also effects the weight of the page. For example, the more links a page has, the lower the voting power may be, because the high amount of links are most likely less discerning. Therefore, pages that are better authorities with better sources are most likely to rank higher than pages with various links.
How Can I Find My PageRank Score?
Although there are plenty of websites out there that will show you your PageRank, most SEO professionals choose to use the Google PageRank Toolbar for Chrome or Firefox. It’s an easy way to see your own PageRank, as well as your competitors. The tool also allows you to see other important information such as the title, description, and header tags on that specific page.
For a free analysis, please feel free to call us or contact us using the widget at the bottom of this page.
Search engine optimization (SEO) is undeniably a key to the success of one’s website. After all, people can’t visit a website if they don’t know it exists or can’t locate it in an Internet search. Now, the question is what is on-site SEO. Simply put, on-site SEO refers to the optimization techniques one implements on one’s website rather than externally. Fortunately, on-site optimization is fairly simple and straight forward, especially if one focuses on a few key factors. One’s success may very well depend on implementing these techniques to ensure the website stands out in the crowd.
One may find creating a unique title for every page placed on a website tedious and difficult, but page titles are a type of Meta tag and key in on-site optimization. The real problem is coming up with a title that not only attracts visitors and increases a site’s clicks but also appeals to search engines. The trick is considering what terms one’s target audience might use to search for desired content. That said, attempting to stuff page titles with keywords is not advised or wise. Instead, one should create a page title relevant to the content and spam free. This helps make sure page titles are indeed search engine friendly.
Meta descriptions are another type of Meta tag used in on-site optimization, one that can make all the difference in the world. Generally speaking, they are placed beneath the title and the URL found on search result pages. In fact, their purpose is to briefly describe the web site’s content and draw in interested visitors. While they don’t directly impact ranking, one should keep in mind that using duplicate Meta descriptions tend to hurt the site rather than help. Needless to say, creating unique Meta descriptions for every page improves on-site SEO. After all, Meta descriptions may just make the difference between one’s website standing out in the crowd or being lost in the search result maze.
Headings are usually used to structure web page content and inform visitors what topic is covered. Although headings range in size from h1 to h6 tags, the main header, or h1 tag, is the most important. Basically, it severs as a brief overview of the following content, not to have large font that draws a visitor’s attention. In fact, one should keep in mind that the main use for h1 tags is for SEO and search engine spiders will clarify the relevance of the tag to the page content. Thus, using keywords in h1 tags is good practice and helps on-site optimization.
Many people overlook the importance of internal links in favor of inbound links. In doing so, they miss an opportunity to improve the site’s optimization and ranking. How so? Simply put, internal links are more relevant to SEO and ranking than external or inbound links. True, having other sites link to one’s own pages is always a bonus, but so is linking to content within one’s website. One should be sure to optimize the anchor text by using the main keyword or key phrase. That said, keyword stuffing is as ill-advised here as it is in page titles. One shouldn’t inundate pages with links, either, as this is more likely to result in a visitor’s confusion than improve on-site optimization. In the end, adding the right ingredients in moderation will help a website’s success.
There are many ways your website could be holding itself back from ranking higher on search engines. Here are 2 stories of cases where the client’s own websites where holding them back from the rankings they deserved.
CASE 1: The Plunging Search Rankings
One of our clients came to us about a year ago in a tough spot. They’re an ecommerce website that was doing a lot of business with organic traffic and they had many good years behind them. But in mid 2012, Google came out with an algorithm update and their keywords went from page 1 to page 7, 8, 9 and 10.
He had spent the previous 2 years, before coming to us, hiring SEO companies to boost his rankings. They created blogs, they built backlinks and they billed him a lot of money, but nothing seemed to work. There was no “manual penalty,” a penalty that you can see in your Google Webmaster’s account, so they didn’t know exactly what the problem was.
In my interview with the client, he mentioned the date that his rankings began to plummet. Seemed like an obvious place to start. After looking up the Google algorithm update history, I found his date and one of the factors in the update was regarding keyword stuffing.
If you don’t know what keyword stuffing is, back in the early days of search engines, they used to look for some basic things, like how many times a word or term was used on your website. They simply figured if this website mentions chocolate chip cookies a lot, then it must be a good source for chocolate chip cookie information. Well SEO’s took advantage of that and started “stuffing” their “chocolate chip cookies” into the page content with reckless abandon. As Google got “smarter” they began to penalize website for doing “black-hat” things like that.
So, we ran the client’s website through a keyword density analyzer and sure enough, it was jam-packed with their keywords. When 5% keyword density should be normal, they we at 25% for many of their pages.
So, we went through every page of their website, almost 100, in all, and edited all of the copy. Within several days, their rankings returned to normal. Most keywords went up to pages 1-3. Unfortunately, spending 2 yeas on Google’s naughty list took a toll on their Page Rank. It remained stagnant while their competitors Page Rank’s increased. Now, our focus is on creating good, quality backlinks that show off what a quality company they truly are.
CASE 2: The “Overnight” Success
One of the fastest ways we see a company’s SERPs (search engine ranking position) is when they have little or no on-page SEO. This was the case with one of our oldest clients. They came to use with a dated HTML website. They weren’t even in the top 100 search results for many of the top products. They were a company that has been around since the 1950s, well respected in the community and had bought their domain almost 15 years before meeting us.
So, what was their problem? No on-page SEO. Many people think that when they have their website built, that the web designer/developer automatically does their on-page SEO. This is almost never the case. That’s like expecting your drywall guy to paint your house; they may seem like related tasks, but completely separate skills sets.
Doing proper on-page SEO requires lots of research; research on your industry, research on your keywords, research on your competitors. Once you’ve done your research, you may then proceed to apply what you’ve learned to your website.
In this client’s case, we build them a new responsive (mobile-friendly) WordPress website, we optimized it for their keywords and performance and within a few days they were ranking on page 1 and 2 for almost all of their keywords. It was very exciting to see such dramatic results in such a short time.
In their case, they had good Page Rank, they had a fair amount of backlinks, the problem was Google didn’t know what they were trying to rank for. Once we “told” them, by applying the proper on-page SEO, the results were almost overnight.
Did you know you can create custom ad groups from the people who visit your website? One of the great things about advertising on digital media is the ability to send your message to a very specific demographic.
One way to do that is to use Facebook Custom Website Audiences. There was a time when we could “scrape” the Facebook User ID’s from your competitor’s Facebook followers list.
Well, Facebook got wise to that and now that practice will get you banned from Facebook. However, you CAN use your own website to create a custom audience.
In short, your developer will put a piece of tracking code on your website – like the Google Analytics tracking code. Facebook then uses that code to create a custom audience. You can then create an ad or just a regular Facebook post, create an ad or a “Boost,” choose your custom website audience, and your ad will ONLY be seen by those people on Facebook who have visited your website.
It’s a great little, “Hey! Don’t forget about me!” to your potential customers. Contact us to find out more about how to use this feature our to ask about our Social Media Marketing services.
Why Do You Need SEO, Web Design & Social Media?
20 years ago it was simple. You took an ad out in the Yellow Pages and if you wanted your business to be at the top of your category, you either took out a bigger ad than your competitors or named your business AAA Plumbing. Well, fortunately for all of mankind, Google doesn’t list your search results in alphabetical order and buying the PPC ads at the top of the page doesn’t work very well either. In fact, 94% of users don’t click on the paid results at the top. There seems to be something about those companies at the top of the organic listings that makes them seem more credible.
So, we’ve established the fact that you want to be on the top of the search engine listings. But how do you get there and what do you need to make sure that click turns into a call (or email). How you get there is easy: let Google know you’re a credible business that their users will appreciate they found for them. For many business categories, the results Google will put at the top are local to the user. Google knows where you live, what sites you like to visit and, in some cases, what sites your friends like to visit, as well.
So, to answer part 1 of my own question, “Why you need seo?” it’s because most local business aren’t doing it yet. Therefore, a some simple SEO tactics can easily get you to page 1 of the search engines and the sooner you start, the further you’ll be ahead of your competitors when they finally realize that they need to be doing it, too. For most small, local business that are on page 1 of Google, it’s really just a happy accident.
Why Web Design?
This leads into part 2, “Why do you need Web Design?” Ever click on someone’s website and it was either so amateurish, difficult to navigate or, if you’re on your smartphone, completely blank or impossible to use? Well, it’s just that simple. A good website doesn’t have to be super expensive or fancy, just easy to use and informative. And today’s modern website, at least the ones we build, are mobile-friendly, too.
Why Social Media?
So, lastly, “What do you need Social Media?” There’s 2 good reasons. First is that your customers are probably searching for you on social media. Social is one of the best indicators we have to show that a company is legitimate and has a lot of happy customers. It’s like a resume that incorporates “word-of-mouth” validation from your company and your customers. And that’s leads into the 2nd reason it’s important. Search engines are using what’s called “social signals,” all the Likes, comments, shares, etc., to influence their search results. It’s just one more metric they have to make sure they’re suggesting credible and popular companies to their users.
I know, it sounds like I’m suggesting you need a whole team of developers, copywriters and SEO’s just to so customers will find you on the web. The good news is, you don’t. That’s why we’ve developed a unique approach that incorporates all the essentials into one affordable package that includes web design, SEO and social media management.
Call us today at 201.500.7092 for a free site evaluation and learn what Check-in Social Media can do for you!
Why You Should Now Be On Google Plus
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Recently, Google announced it’s new algorithm called Hummingbird. Part of the new algorithm incorporates what we call Social Signals. Google is using companies popularity on social media to determine their page rank. They’re also using your relationships to determine what results will be helpful for you. Their thinking is, if your friend likes something then chances are you will too.
Makes sense, right? So where does Google+ fit into all of this? They’re weighing your Google+ activity very heavily into search results. So, if you want your search results to include business and websites that have been vetted by your friends, if you’d like your search results to be more reliable, then take a few minutes to sign up for Google+ (if you have a Gmail account, it’s just a click or 2), add your friends and a few business you like. No need to go in and check it every day, honestly there’s not that much going on, but it will enhance your search results, and that’s worth the effort.
For more information on how our web designn, SEO and social media management services can help your company, contact us below.
The Relationship Between SEO, Web & Social
Making sense of the relationship between SEO, web design and social media can be difficult to some but we here at Check-in Social Media think it’s so important we don’t believe one is very effective without the other two. Here’s a real world example that we hope will allow you to appreciate why we’re so passionate about the relationship between the three.
Your website is your virtual business. These days, nobody is using the phone book and very few people are even reading papers. So, your website is your single best chance to not only inform new customers of who you are and what you do, but to engage current customers, keeping them up to date with your new products and offerings. So, to put it in a physical manifestation, we’ll use the principles of a brick-and-mortar store as an analogy.
Location, Location, Location
The 3 rules of Real Estate apply to your website, as well. You want your “store” to be in a high-traffic area. One the web that would be your Search Engine Ranking; where you place on Google, Bing, Yahoo, etc. Very few customers are going to find you if you’re not on the 1st page. 33% of users click on the first result, 18% of users click on the 2nd 11% on the third and it drops off to single digits from there.
If SEO is your location, your website is your store, office, restaurant, etc. Just like any store, you want it to be clean, well maintained and easy to navigate. It’s as simple as that.
Okay, now you’ve got your location and store, you just need some great employees to get your customers excited about your product. That’s where Social Media comes in to play. Social is your chance to engage and inform your customers, answer questions and build relationships. But just like in the real world, you don’t want to neglect your customers. Social can be a great opportunity to turn a bad customer experience into a positive one, publicly. Conversely, ignoring your social media messages can leave customers feeling ignored and insulted. And now Social Media is also having an impact on SEO. The search engines are taking into account your fans and their engagement and counting it towards, or against, your Search Ranking.
So you see, a beautiful restaurant with a friendly staff is useless if nobody can find it; a restaurant in a great location is worthless if dirty and run down; and even a beautiful restaurant in a great location is doomed if the wait staff is rude and the food comes out late. We’ve all been to those restaurants and we’ve all seen them go out of business. Where does your business stand on SEO, Web & Social?